NC State · Raleigh, NC
I study marketing and journalism at NC State. I like figuring out what makes people pay attention, whether I’m interviewing a business owner, writing about Raleigh’s music scene, or testing a new angle for an app notification.
Marketing research
My team worked with a local business owner to understand how customers choose a countertop or cabinet provider. We looked at who buys, what shapes their decisions, and how ProStone compares with its competitors.
See the ProStone project on LinkedIn ↗Journalism · Beyond the Pack
I wrote a spring and summer concert guide for readers looking for live music around Raleigh. It covers everything from an indie show at Kings to Dreamville at Dorothea Dix Park, with stops for R&B, reggaeton, country, and rock.
Read the Raleigh live music guide ↗AI & copywriting
A notebook exercise about using AI to draft copy within the limits of a real offer, then designing a test to compare the openings.
Read the notebook ↓Selected work from the app, loyalty email, and website.
App notifications
I helped refine push notification messaging for Harris Teeter’s app. A weekly savings message used summer heat as the hook, then pointed shoppers to the latest offers.
450,000+Mobile users in the app audience
Loyalty email
I supported targeted loyalty campaigns and coordinated promotional content across digital channels. This fuel points email shows how the team translated points into a concrete benefit shoppers could recognize at the pump.
1,000,000+Loyalty customers reached by campaigns I supported
Website
I built and published SEO-aligned landing pages on harristeeter.com using AMP. I worked with brand and merchandising teams to bring campaign content onto the site.
Notebook · AI and copywriting
I’m curious whether AI can help me get past the first draft. I’d ask it to write a grocery alert with one constraint. All I can promise is that this week’s deals are in the app.
Illustrative exercise and proposed test, separate from my Harris Teeter work.
NC State University
The classes behind how I think about shoppers, marketing decisions, and campaign measurement.
NC State course catalog · Business · English · Statistics
Brand management, campaign development, content strategy, omnichannel marketing, consumer insights, email marketing, social media marketing, Google Ads, and SEO.
KPI reporting, dataset curation, AI prompting, standard operating procedure (SOP) creation, and Microsoft Excel.
Graphic design, videography, music production, journalistic writing and editing, Microsoft Word, and PowerPoint.
Web content management, Salesforce, AMP, and Adobe Workfront.
Training in paid search, spreadsheets, and databases.
Coursera · August 2025
McGraw Hill · November 2025
McGraw Hill · November 2025
McGraw Hill · September 2025
About
Working in retail taught me to pay attention to the questions shoppers ask and the details that help them make a decision. I brought that perspective into digital marketing at Harris Teeter, where I worked on messages and pages that customers encounter away from the store.
I study business administration with a marketing concentration and a journalism minor at NC State. I also have supported event promotion and digital outreach for NC State’s Association of Latino Professionals for America chapter.
Read my résumé ↗